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The Secret Sauce Gesture Behind Vine and Snapchat

Mark Wilson breaks down the gesture behind today’s two hottest new media-sharing apps. 

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Whereas Vine uses tap-and-hold for convenience, Snapchat uses it purely for your inconvenience

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Truth be told, tap-and-hold is amongst the dumbest things our touch screens can do. It’s not the product of countless hours of polished engineering, like pinch-to-zoom or the feeling of a perfect swipe. It’s the same interaction model inside the most basic touch-screen prototypes we have. It’s pre-proof-of-concept stuff, yet it’s absolutely rocking the world of mobile media sharing today.

[Image: Phone via shuttershock]

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