“If people want a cliché, I prefer “data is (strictly speaking ‘are’) the new oil”. I like this because it seems to me to best reflect the use of data. Not as an end in itself, and nor as black gold, but as a lubricant to smooth and improve interactions between marketers and consumers. Think engine oil.”

All this talk about big data makes me feel uncomfortable – MediaTel (via futuristgerd)

via tumblr http://emmanuelamberber.tumblr.com/post/45249903914

Advertisements