“If people want a cliché, I prefer “data is (strictly speaking ‘are’) the new oil”. I like this because it seems to me to best reflect the use of data. Not as an end in itself, and nor as black gold, but as a lubricant to smooth and improve interactions between marketers and consumers. Think engine oil.”

All this talk about big data makes me feel uncomfortable – MediaTel (via futuristgerd)

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