“The ultimate answer to “who made that Web page” is: You made that, with your browser, in five seconds, downloading around 260 files. By your behavior, by your preferences, often expressed indirectly, by your laughter at pictures of perplexed animals and your subsequent sharing of those images on Facebook, Twitter or Pinterest, by clicking on an advertisement (or better, sharing it to a social network) you told BuzzFeed, in your capacity as a human represented by a number, a cookie or a username, who you are and what you like to see.”

Who Made That? The Magazine’s 2013 Innovations Issue

Paul Ford on web pages and BuzzFeed

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