Entrepreneurs run around with assumptions, thinking that everyone is going to want their product or service. Most business ideas are based on three to five key assumptions. How do you test and remove risk from those assumptions as quickly and as capital efficient as possible? By turning assumptions into knowledge as quickly and cheaply as you can. Build a product or service, release it to the world, and get it out to your market and test metrics. That way you de risk. Figure out “What did I learn?” and then iterate.

Another way of doing it is to speak to your target market first, before you build anything. There is no need to build software to test entrepreneur’s assumptions. Ask your market and you’ll get requirements you didn’t know about, including feedback and reactions.

~via Steve Barsh

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